The internet and social media offer countless opportunities to present yourself and your music etc. to the public. You no longer necessarily need a PR agency or marketing department to reach your target group or fan base. A smartphone can already fulfill the technical requirements necessary for this. But given the flood of information and audiovisual content, it's more important than ever to convey engaging content. But what is my message? What makes me particularly unique? And how can I package this in appealing content?
IMPORTANT: This workshop focuses on the visual aspect and content and less on the strategy itself.
Learning objective
This workshop provides you with the basic knowledge to create your content in an appealing way and to plan it sensibly.
Target group
Music creators, bands, and individuals who want to create and plan engaging content.
- Content planning
- How do I create content that authentically reflects me, my music, and my brand?
- Storytelling
- How do I plan my content effectively?
- Task: Develop content formats + a possible posting plan.
- Create content
- Tools + accessories for smartphones (I would bring a few accessories to try out)
- Composition
- Editing
- Organization
- Exercise 1: create interesting photos (with the discussed tips + tools)
Coach: Yvonne Hartmann