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INFO-BOARD // 2€/month
Do you hate to or dislike to book your own shows?
Do you want to learn to like it and be successful in it?
To play concerts is nowadays the cornerstone in many pro musicians/artists life.
Big artists as well as small artists.
But to book own shows is what most artists hate to do, and many don't know where to start at all.
The result is that they dont play many shows. And the result is that they struggle living out of their music.
This workshop will introduce you to methods and mindsets to prepare you to book your own shows.
Content:
Coach: Flemming Borby
Egal ob für Newcomer oder etablierte Künstler - die Veröffentlichung in Eigenregie oder mit Hilfe ausgewählter Dienstleister ist ein unabhängiger und effizienter Weg zur Erreichung der eigenen Ziele. In diesem Seminar werden Schritte dazu aufgezeigt und die verschiedenen Möglichkeiten und Bereiche vorgestellt. Dies geschieht u.a. auch anhand konkreter Beispiele und der vorhandenen Künstlerprofile (der Teilnehmer).
Inhalt:
Zielgruppe:
Sowohl Künstler am Anfang ihrer Karriere und vor der ersten Veröffentlichung, als auch etablierte Künstler, die nun nach neuen Wegen der Selbstvermarktung suchen.
Teil 1: 21.10.2024, 14-18 Uhr
Teil 2: 29.10.2024, 14-18 Uhr
Coach: Christian Göbel
THE NEW ABC IN MUSIC: IT’S ALL ABOUT YOUR ARTIST BRAND
A GUIDE TO CREATE YOUR KICK-ASS ARTIST BRAND STRATEGY ON A COASTER
WORKSHOP SUMMARY
To be successful as an artist a strong artist brand strategy is one of the most fundamental elements of your music career. Without a personalized long-term plan for your brand the chance for sustainable success - even if you’re making outstanding music - is close to 0. The world’s biggest artists show that making it to the top is no coincidence, but hard work that needs a concrete basis, an overall strategic perspective and intelligent actions for a strong artist brand and everything that comes with it.
Within the workshop The new ABC in music: it’s all about your artist brand participants learn what an artist brand strategy is, how to build one and how to bring this strategy to life. The program is divided into three parts:
in the first part a variety of brand, identity and strategy related terms will be distinguished followed by an introduction to artist brand strategies in general, the basic concept as well as the target group and the need to build a strategy. In closing of the introduction the Artist Brand Canvas (ABC) is introduced as a handy tool to help building artist brand strategies.
The second part focuses on the process of building the artist brand strategy. After clarifying the brand ownership and identifying stakeholders involved in the brand, participants are introduced to the framework of an internal and external situation analysis including a SWOT analysis. To lay the foundation for the actual strategy building process participants are introduced to the concept of The Golden Circle by Sinek as well as the Identity-based Brand Management model by Buhrmann as the underlying scientific models for the pro- cess. After defining the artist brand identity participants learn how to create the right messaging and artist brand story, how to constitute the respective brand image and how to identify the right brand touch points.
DATES
07, 08 and 09th of October 2024, 2pm-6pm
PROGRAM SYNOPSIS
1. AN INTRODUCTION: BRAND, IDENTITY, STRATEGY
2. BUILD YOUR ARTIST BRAND STRATEGY
3. BRING YOUR ARTIST BRAND STRATEGY TO LIFE!
Coach Andreas Weckenbrock
VERSTEHEN. PRÄSENTIEREN. TRAINIEREN.
ÜBERBLICK & ZIELSETZUNG
Showcase-Festivals und Fachkonferenzen sind für Künstler:innen und Musikschaffende, sowie Professionals und Unternehmen der Musikwirtschaft von besonderer Bedeutung, bieten sie die Möglichkeit in kurzer Zeit eine Vielzahl von Meetings und Gesprächen mit unterschiedlichen internationalen Kontakten umzusetzen. Festivals und Konferenzen wie das Hamburger Reeperbahn Festival, das BIME LIVE bzw. BIME PRO in Bilbao, das Amsterdam Dance Event oder das South by Southwest in Austin sind so zu wichtigen und festen Bestandteilen der Netzwerkarbeit in der Musikindustrie geworden und bieten Chancen für vielfältige Kooperationen und die Pflege bestehender und Anbahnung neuer Geschäftsbeziehungen.
Im Rahmen des ARTIST & PROJECT PITCHING WORKSHOPs werden Teilnehmende auf Pitching Sessions im Rahmen von Showcase Festivals und Fachkonferenzen vorbereitet. Ziel des Workshops ist es die Teilnehmenden so auf Meetings und Gespräche mit unterschiedlichen internationalen Partner:innen vorzubereiten, dass sie in der Lage sind ihre individuellen Projektziele zu erreichen.
INHALT & ABLAUF
BEGINNEN.
VERSTEHEN.
PRÄSENTIEREN.
TRAINIEREN.
Coach: Andreas Weckenbrock
At this event filmmakers and musicians have the opportunity to connect and also learn about various jobs at the intersection of film and music plus compelling insights of our guest speakers. The event is held in English and on-site as a face-to-face event.
Where ? Podewil Klosterstraße 68, 10179 Berlin
What?
Join us for a collaborative event with Kreativ Kultur : We are hosting a networking event for professionals from the film and music industries.
The event will provide valuable insights into various job profiles and career opportunities at the intersection of film and music. Engage with a panel of experienced professionals from diverse backgrounds and gain firsthand knowledge about their careers, initial steps and ongoing experiences in the industry.
Benefit from the expertise of our guest speakers:
Nimrod Keren (music video producer and director),
Divina Kuan (project manager at NewMotion – an job shadowing initiative to foster diversity in the film industry), https://newmotion.world/
Melissa Perales (music supervisor / consultant at Music Pool Berlin),
and Tina Pepper (film composer). http://www.tina-pepper.com
Each panelist will have a 10-minute slot to share their expertise through (a lecture or interview format), followed by a Q&A session.
Afterwards, in a meet & greet session, you will have the opportunity to mingle informally: get new contacts in our speed dating session for professionals from different disciplines, connect with our panelists and get in touch with the consultation centers Music Pool Berlin and Kreativ Kultur Berlin. We would love to see you interact with other participants and expand your network.
Remember, your network is your net worth!
Für whom?
The event is held in English and on-site as a face-to-face event.
Accessibility: The Podewil is partially accessible. The Klosterstraße subway station, located directly in front of the Podewil, has an elevator. You can access our building via a ramp and an elevator. We are happy to assist you with door opening. An accessible restroom is available.
Do you have questions or need assistance?
Feel free to contact us: 030 247 49-778 | beratungszentrum@kulturprojekte.berlin
Participation is free of charge. As the number of places is limited, you must register in advance using our registration form.
Information about cancellation:
We would like to give as many cultural and creative professionals as possible the chance to attend our events. If you are unable to attend, we kindly ask you to cancel your registration in advance. Please send an email to beratungszentrum@kulturprojekte.berlin at least 48 hours before the start of the event. This will allow someone else to take part in the event.
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